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Liaison Converge 2014

Fri, Oct 10, 2014 @ 01:25 PM / by Shandra Locken

Liaison Converge 2014

We recently had the opportunity to meet up in Santa Barbara with some of our fellow Liaison resellers.  What a fantastic and valuable meeting!  Read on for some of the key take aways for the coming year.

Liaison Technologies is proud of their channel partner program, which is very evident in the great time they showed us in Santa Barbara last month.  First of all, the event was held at a swanky place called, "The Hangar."  This is essentially a big man cave.  The main purpose of this place beyond office space and a beautiful bar, is to store very expensive collector cars - the kind that Barrett-Jackson auctions off for small fortunes.  We couldn't touch the cars but they were stunning to see!  Our hotel was one block from the beach and the local wine tasting complete with charcuterie and cheese board was a nice touch.

"Networking with other partners in the happening town of Santa Barbara made the conference very worthwhile and enjoyable." ~ Faith Lamprey, President of Aurora Technologies/EDI Support, Inc.

Day one covered the future of Liaison's products such as Delta/ECS (our bread and butter) and Community Manager, which is Liaison's hub visibility enablement tool.  One of the most exciting things in the works for Delta/ECS is the upcoming new and improved Web User Interface.  This allows data managers to view system status and make updates on mobile devices.  And by extension, this will be very useful to our customers who have a lot of non-technical users and need a user-friendly interface.  Other changes coming are updates to both Managed File Transfer and EDI Notepad, including more features around business validation services.  Liaison is also in the process of doubling their storage capacity to 183TB.  They are committed to making a significant commitment to their infrastructure to improve stability and performance.

"Great collaboration at Converge!  Gotta love Santa Barbara!" ~ David McAlister, President of McAna EDI

Another great session, presented by James Folmar and Sarah Dasko, their smart as a whip Sr. Software Engineers, was a crash course on APIs and Cloud Connectors.  The key take away from this session was that these tools allow simple connections for trading partners without integration capability.  As you can imagine, this opens up a whole new world for those smaller companies who need a bit more functionality.  Liaison's changes include plans to offer better control over users, security groups and server level options.

"It was great meeting with the other resellers and sharing ideas." ~ Warren Spiller, President of JRX Services

The future of Liaison's partner program looks very bright.  They have seen how valuable we are to their bottom line.  In fact, our revenue, as a group, is up over 60% since 2012.  Not bad for a collection of small companies that loyally stood by through many changes and one acquisition.  We, as an Elite Liaison partner, couldn't be happier with where this program is going.  The "sweet spot" where we excel, is that we each have our levels of expertise with different ERP packages and types of integration projects.  This allows Liaison to offer the highest level of service to their clients.  It's a win-win for the reseller, Liaison and most of all, the client.  Liaison currently has five different partner programs.  More info can be found here:

"It was great to be able to meet and pick the brains of the people who actually maintain and update the Delta/ECS software package." ~ Shandra Locken, Sales and Marketing Manager for Aurora Technologies/EDI Support, Inc.

One session I was involved in was about how partners can work together to win new business.  The idea is that if I get a lead, I am much more likely to close the deal if I bring in an expert in their industry and/or ERP system.  One perfect example is when I was referred to a non-emergency medical transport company.  This company uses HIPAA documents and we just happened to know a Liaison partner in California who had extensive experience integrating these documents with Delta/ECS.  This sale ended up being a multi-server deal and was a win not only for both Liaison partners, but also for Liaison AND the client.  The key take away for this session was that it's better to share and win, than to not win at all.  

"The new marketing initiatives by Liaison for the mid-market channel and Delta/ECS products was like a breath of fresh air." ~ Roger Curtis, President of Sitcur: eBusiness Solutions with Integrity

We are already looking forward to Converge 2015.  One of the great things about Liaison, and this is something I always share with clients, is that they actually listen to their resellers and clients.  If we make a request for a new bell or whistle, more often than not, we will see it with the next build update.  We have asked for years that they enhance the Athena Web EDI tool and they have answered that with more export capability and a beautiful supplier enablement tool.  Lastly, we recently asked for some new marketing tools and better ease of lead registration - less than one month later, we have what we asked for.  The future looks so bright, we gotta wear shades!  Especially if we are in beautiful Santa Barbara.

Click below to read a case study on how we partnered with Virtual Logistics to help move their business to the next level!

Download  Case Study

Topics: EDI integration, EDI software, data integration, supplier enablement, Liaison Delta/ECS

Shandra Locken

Written by Shandra Locken

Shandra is the Director of Business Development for GraceBlood LLC.

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